Top Real Estate Marketing Techniques

Top Real Estate Marketing Techniques for You to Try

 

It can be challenging to consistently come up with real estate marketing concepts that satisfy each of these requirements, especially if you spend a lot of time travelling to meet with leads and clients. However, there are times when thinking outside the box and finding ways your main marketing channels, including your SEO, website, email marketing, paid advertising, and social media content, can set your agency or brokerage apart from the competition. Know about a few of the most important real estate marketing techniques.

Search Engine Optimization (SEO)

Search engine optimization (SEO) is the practice of influencing the visibility of websites or web pages in search engines. In general, the earlier (or higher ranked on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors may click on the link to visit the site.

On-page SEO refers to actions you can take to optimize your website's content to get more traffic from search engines. Off-page SEO methods by a real estate SEO Company in Vancouver refer to off-site activities designed to promote your business, drive traffic to your site, and increase the ranking of your site in the search engines.

Link Building

Link building is a method where you try to get other sites to provide links to your own. There are many ways to do this, including writing articles and press releases, getting listed on relevant forums, asking bloggers if they can write about you, and even buying backlinks.

Content Marketing

Content marketing is a broad term for any type of marketing effort that uses content to attract potential customers. This could include anything from written articles, video stories, ebooks, infographics, etc.

Pay Per Click (PPC) Advertising

Pay per click advertising, commonly abbreviated PPC, means advertisers pay only when their ad is clicked. A typical example would be Google AdWords advertisements displayed alongside search results pages. When a user clicks on an advertisement, the advertiser pays Google based on several factors, such as cost per click and conversion rate.

Email Marketing

Email marketing is a simple way to keep in touch with current and potential clients. You can send out emails to inform them of upcoming events or promotions, update them on changes to your business or real estate website design in Canada, or ask for feedback on your company.